The term chief financial officer (CFO) refers to a senior executive responsible for managing the
financial actions of a company. The CFO's duties include tracking cash flow and financial planning as
well as analyzing the company's financial strengths and weaknesses and proposing corrective
actions. The role of a CFO is similar to a treasurer or controller because they are responsible for managing the finance and accounting divisions and for ensuring that the company’s financial reports
are accurate and completed in a timely manner.
A virtual CFO is a remote CFO who provides high-level CFO services to your company. This is a great
way for smaller businesses to gain the experience of a high-level CFO without the cost of a
comparably-experienced in-house CFO.
A CFO is an extremely strategic hire for businesses off any size to have. It should be considered an
investment, not a cost, as the right CFO will always provide a return on our investment in the way of
improved profit margins and cash flow, faster and more sustainable growth, more effective and
efficient operations, improved vendor contracts and relationships, debt and equity funding, strategic
relationships, and more.